Use Cases - Business Intelligence

Many facets of business and commerce can be rationalised and improved through an understanding of the spatio-temporal patterns underlying consumer behaviour.The Consumer Data Research Centre, works with retail industries to open up their data to researchers in order to provide solutions that drive economic growth and societal improvement.

1

Insurance fraud.

2

Footfall and catchment area estimation.

3

Fleet and logistic management.

4

Consumer profiling.

Project

The Consumer Data Research Centre, works with retail industries to open up their data to researchers in order to provide solutions that drive economic growth and societal improvement. More details can be found on this website:

http://www.cdrc.ac.uk
Partners:

Spotlight

There are 24 million journeys made across London's transportation network per day. By profiling people and the places they visit, SpaceTimeAi gains insights into needs, allowing businesses to target their advertising in the right places. We use geolocated Tweets to understand what people use different parts of the city for. Our research can help TfL to decide what advertising to place in their London Underground stations.

Other Examples

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